Cytecare is a cancer specific and a world-renowned hospital, it has a brand value of personalized care for cancer patients. And it was important to translate this brand position into the medical content. We joined this project to write the disease specific content for the CyteCare website.
We have written the content with a very personalized touch, exactly the way any clinician will explain about the disease to anxious patients. We have also considered patients’ point of view while exploring knowledge about the diseases.
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