Manipal Hospitals, is a part of the Manipal Education and Medical Group (MEMG), that pioneers healthcare delivery in every field. It is India’s third largest healthcare group providing comprehensive care to a wide variety of patients across the globe.
With about 10,000 doctors going inside and outside, communication amongst themselves is a challenge. It was difficult to maintain and hold the medical fraternity in on one common platform.
InScience being a health care consultant, came with its customized solution of developing a newsletter which focused individual therapeutic areas, (Ortho and spine, neurology, oncology and cardiology) cases studies at one point of time since newspaper being one of the best medium for the doctors to interact. Inscience developed the newsletter with sufficient information with unique table of contents (TOC) specifying therapeutic areas through high quality content and featuring upcoming conferences, symposiums, workshops along with clinical case studies and informative management protocols of ongoing marketing research that could be useful for all the medical fraternity.
The bulletin is now published quarterly with four editions to increase proactivity within the workplace. With such grand success, the hospitals in tier 2 and tier 3 city are also appreciating the work so as to get connected together and stay updated with the clinical excellence Manipal has.
You may also like
Patient education through newspaper advertorials
Cancer awareness campaign for a developing country
Digital Marketing for Mother and child care center
Brand identity creation for a stemcell banking company
Educational journal–marketing tool for expectant month
Personalized medical information for oncology website
Newsletter for internal communications
Marketing brochure for Tele-ICU solution
NABL Compliant department specific brochures
Infographical representation of clinical information